🔷How Market Access Teams work with Merlinn Insights How do you track the real-world impact of your access decisions post-launch? Closing the gap between clinical evidence and healthcare system realities is essential — not only to secure access, but to ensure it remains sustainable over time. This visual illustrates how Market Access teams use tools like Merlinn Insights to transform NHS primary care prescribing data into strategic understanding, helping keep access decisions

🟢 How Commercial and Supply Planning Teams Read Demand Behavior with Merlinn In healthcare planning, the biggest risks rarely come from execution. They come from early demand assumptions that quietly lose validity over time. Production, procurement, and supply decisions are often made months in advance — long before demand has fully settled. Interpreting early signals responsibly, without overreacting, is therefore critical. In this article, I share how Merlinn is used to ma

Portfolio strategy in healthcare is fundamentally different from portfolio strategy in most other industries.   Decisions are not driven by short-term sales signals or commercial noise, but by long-term direct prescribing behavior,  sustainability, and healthcare system dynamics . This is where Merlinn plays a distinct role. Read the full article >>>